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Feature and Product Development

Elevator Pitch Sessions

Elevator Pitch Sessions involve team members crafting and presenting short, compelling pitches for the product as if they had only a brief elevator ride to sell the idea to a potential investor or customer. This exercise sharpens messaging and ensures that the product's core value proposition is clearly articulated.

EFFORT

Medium

While the pitches themselves are short, the preparation, feedback, and refinement process requires significant effort and attention to detail.

DIFFICULTY

Moderate

The challenge lies in effectively distilling complex product details into a brief, persuasive argument.

IMPLEMENTATION

  1. Define the Core Message: Determine the key points that need to be conveyed in the pitch, focusing on the product's unique value proposition.

  2. Prepare the Pitch: Allow team members time to craft their individual pitches, ensuring they are concise and impactful.

  3. Pitch to the Group: Each participant presents their pitch to the group within a strict time limit (e.g., 30 seconds to 1 minute).

  4. Feedback Round: After each pitch, provide constructive feedback on clarity, impact, and persuasiveness.

  5. Refine and Repeat: Give participants a chance to refine their pitches based on feedback before presenting again.

  6. Select the Best Pitch: Optionally, vote on the most effective pitch to refine further for real-world use.

BENEFITS

  • Helps clarify and condense the product's value into an easily digestible message.

  • Enhances team members' ability to communicate the product’s importance swiftly and effectively.

  • Useful for identifying which features or benefits resonate most with others.

CHALLENGES

  • Creating a compelling narrative in a very brief format can be difficult.

  • Requires participants to be concise and focused, which can be challenging for more complex products.

  • Balancing detail with brevity to ensure the pitch is both informative and engaging.

RECOMMENDED TEAM MEMBERS

Marketing, Sales, Product Manager, Customer Support

DELIVERABLES

  • A collection of refined elevator pitches ready for use in various scenarios.

  • Feedback summaries that highlight strengths and areas for improvement in communication.

  • A best practices guide for creating effective pitches based on session learnings.

Elevator Pitch Sessions are an excellent way to ensure that everyone on the team can succinctly and persuasively represent the product, making it a vital exercise for teams in any customer-facing industry.

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