Feature and Product Development
Product Box
Product Box is an imaginative and collaborative exercise where team members design a physical box for selling their product as if it were available in a retail store. This method helps teams concretely visualize the product's most attractive and marketable features, focusing on what would entice a customer to choose their product over others.
EFFORT
Low
This is a relatively low-resource and fun activity that can be completed in a short amount of time.
DIFFICULTY
Easy
While creativity is required, the technical demands are minimal, making it accessible to all team members regardless of their role.
IMPLEMENTATION
Gather Materials: Provide materials such as boxes, markers, stickers, and magazines for cutting out images.
Define Key Features: Have team members brainstorm and agree on the most important features and benefits of the product that should be highlighted.
Design the Box: Team members design the box, including front and back descriptions, graphics, and key marketing messages.
Pitch the Box: Each team member or group presents their box to the rest of the team, explaining why a customer would be compelled to purchase the product based on the box design.
Gather Feedback: Collect feedback from the team on what was compelling or could be improved in each design.
Synthesize Insights: Consolidate the feedback to identify the strongest messages and visual elements that should be emphasized in the product’s marketing and development.
BENEFITS
Encourages creativity and helps team members think about the product from a customer’s perspective.
Useful for identifying and focusing on the features that are most appealing to users.
Helps in crafting compelling marketing messages.
CHALLENGES
Requires creative ability, which might not be everyone’s strength.
Might focus too much on marketing appeal rather than practical functionality.
Balancing realistic product portrayals with imaginative marketing can be challenging.
RECOMMENDED TEAM MEMBERS
Marketing, Product Manager, UI/UX Designer, Sales
DELIVERABLES
Mock-ups of the product boxes designed during the session.
A consolidated list of the product’s key selling points identified during the exercise.
Recommendations for product positioning and marketing strategies based on the exercise’s outcomes.
The Product Box exercise is particularly effective in aligning teams around a unified vision of what makes their product unique and compelling in a competitive market.
Stay tuned for an upcoming template.