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Messaging by Audience (Investors, Customers, Partners)
Each audience cares about different outcomes. Your message should meet them there. Investors want growth potential. Customers want solved problems. Partners want alignment. Effective messaging shifts the emphasis—not the truth—based on who you’re speaking to and what they need to hear to believe.
Elevator Pitch (25-word, 50-word, 100-word Versions)
You never know when you’ll need to explain your company in a sentence. Be ready.
A sharp, concise elevator pitch helps others instantly understand what you do, who it’s for, and why it matters. Crafting three versions ensures you’re ready for any situation—from a tweet to a meeting opener.
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