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Measuring Your Product

This collection of metrics cards offers detailed insights into key software development metrics, showcasing methods for improvement, real-world examples, and departmental utilization. By focusing on these metrics, product teams can strategically drive growth, enhance product quality, and optimize user engagement, ensuring sustained success in a competitive landscape.

Available Metrics:

59

Sales

Earned growth rate (EGR)

Earned Growth Rate (EGR) is a metric that measures the organic growth of a company's customer base and revenue, excluding growth from price increases or acquisitions. EGR focuses on growth earned through customer loyalty and referrals, making it a valuable indicator of customer satisfaction and the company's organic growth health.

FORMULA

EGR = ( (Revenue from Retained Customers + Revenue from Referrals) / Previous Period Revenue −1) × 100%

Customer

Sessions Per User

Number of Sessions per User measures the average frequency of user interactions with a website or app within a given timeframe. This metric provides insights into user engagement and the habitual use of the platform.

FORMULA

Number of Sessions per User = Total Number of Sessions / Total Number of Users

Marketing

Bounce Rate

Bounce Rate measures the percentage of visitors who leave a website after viewing only one page, without interacting further. It is an indicator of engagement and the relevance of content to the audience's expectations.

FORMULA

Bounce Rate = ( Number of Single-Page Sessions / Total Sessions ) × 100%

Customer

Actions Per User

Actions Per User quantifies the average number of specific actions (like clicks, form submissions, feature uses) that a user takes within an application or website. This metric gauges user engagement and interaction intensity.

FORMULA

Actions Per User = Total Actions Taken / Total Number of Users

Marketing

Click Rate

Click Rate measures the percentage of impressions that result in a click, commonly used in digital advertising and email marketing. It assesses the effectiveness of ad placements, campaign designs, and the appeal of content.

FORMULA

Click Rate = ( Number of Clicks / Number of Impressions ) × 100%

Marketing

Traffic (Paid/Organic)

Traffic (Paid/Organic) measures the number of visitors to a website or application from both paid advertisements and organic search results. This metric helps assess the effectiveness of marketing strategies and the visibility of the site in search engines.

FORMULA

Total Traffic = Paid Traffic + Organic Traffic

Fractional Executives

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