Measuring Your Product
This collection of metrics cards offers detailed insights into key software development metrics, showcasing methods for improvement, real-world examples, and departmental utilization. By focusing on these metrics, product teams can strategically drive growth, enhance product quality, and optimize user engagement, ensuring sustained success in a competitive landscape.
Available Metrics:
59
Sales
Earned growth rate (EGR)
Earned Growth Rate (EGR) is a metric that measures the organic growth of a company's customer base and revenue, excluding growth from price increases or acquisitions. EGR focuses on growth earned through customer loyalty and referrals, making it a valuable indicator of customer satisfaction and the company's organic growth health.
FORMULA
EGR = ( (Revenue from Retained Customers + Revenue from Referrals) / Previous Period Revenue −1) × 100%
Customer
Sessions Per User
Number of Sessions per User measures the average frequency of user interactions with a website or app within a given timeframe. This metric provides insights into user engagement and the habitual use of the platform.
FORMULA
Number of Sessions per User = Total Number of Sessions / Total Number of Users
Marketing
Bounce Rate
Bounce Rate measures the percentage of visitors who leave a website after viewing only one page, without interacting further. It is an indicator of engagement and the relevance of content to the audience's expectations.
FORMULA
Bounce Rate = ( Number of Single-Page Sessions / Total Sessions ) × 100%
Customer
Actions Per User
Actions Per User quantifies the average number of specific actions (like clicks, form submissions, feature uses) that a user takes within an application or website. This metric gauges user engagement and interaction intensity.
FORMULA
Actions Per User = Total Actions Taken / Total Number of Users
Marketing
Click Rate
Click Rate measures the percentage of impressions that result in a click, commonly used in digital advertising and email marketing. It assesses the effectiveness of ad placements, campaign designs, and the appeal of content.
FORMULA
Click Rate = ( Number of Clicks / Number of Impressions ) × 100%
Marketing
Traffic (Paid/Organic)
Traffic (Paid/Organic) measures the number of visitors to a website or application from both paid advertisements and organic search results. This metric helps assess the effectiveness of marketing strategies and the visibility of the site in search engines.
FORMULA
Total Traffic = Paid Traffic + Organic Traffic