BUSINESS STRATEGY
Structure the Team and Operational Setup
Define Team Roles and Gaps
Map your current org structure and identify which roles are critical to deliver on strategy. Highlight capability gaps, prioritize hires or partnerships, and define what each function is responsible for not just by title, but by outcome.
Why it's Matters
Even the sharpest strategy falls flat without the right people in the right roles. As startups scale, misaligned or missing roles cause friction, slow delivery, and stretch founders too thin. Clear roles, accountabilities, and hiring priorities are the bridge between vision and execution.
What You Need to Do
Map out your current org structure and capabilities
Define critical roles for delivering on the strategy
Identify key gaps (people, skills, bandwidth)
Decide what to build in-house vs. hire, outsource, or defer
How to Approach It
Start with your strategic goals:
What must be true (people-wise) to execute the strategy?
Where are current people overstretched, under-leveraged, or unclear?
Create a high-level org structure:
Visualize functions (Product, Engineering, Growth, Sales, Ops, etc.)
Assign leads (or plan to hire them)
Clarify scope of each function
Define roles and responsibilities:
Avoid job title inflation or vagueness
Prioritize roles that create leverage, unblock bottlenecks, or drive revenue
Use a RACI or similar model to show who owns what
Identify gaps and hiring priorities:
Short term: urgent skills you’re missing
Mid-term: roles needed to scale
Long term: leadership roles you’ll need to grow
Decide what to insource vs. outsource:
What should be core and owned by the team?
Where does external support (freelancers, agencies, partners) make sense?
Deliverables
Updated org chart (current + future)
Role descriptions or hiring briefs
RACI or team accountability map
Shortlist of hiring priorities (with justification)
How to Tell if You Got It Right
Your team knows who owns what
Key functions are covered even if not all internal
You have a realistic plan to close talent gaps
People are focused, not just busy
What to Watch Out For
Everyone doing everything (lack of ownership)
Misplaced seniority: too many leads, not enough executors
Hiring for pedigree, not fit or leverage
Over-dependence on one or two people