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KANO Model

Writer: Deanne WattDeanne Watt

Have you ever wondered how to discern which features in your product genuinely captivate your audience versus those that merely check a box? Distinguishing between these can be the difference between a market leader and a product that barely meets the mark. This is where the Kano Model Chart comes into play, a compelling framework that categorizes product features based on customer satisfaction. This blog will delve into the intricacies of the Kano Model Chart, offering you insights on how to leverage it for creating products that not only meet customer expectations but also deliver unexpected delight.

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