Many founders treat unit economics  like flossing, something they know they should do, but somehow never get around to. They tell themselves it’s too early. They’ll “get to it after launch.” Or they assume it’s only relevant once investors start asking for CAC-to-LTV ratios in spreadsheets color-coded by existential dread. But here’s the truth: understanding your unit economics early, when your startup is still running on hope, hustle, and ramen, can save you from scaling los

When vision sits above execution with nothing in between, each function fills the void with its own logic. Product chases requests. Sales pursues quick wins. Operations plugs gaps. Activity rises, compounding falls. The missing link is a small set of company objectives that translate vision into what must happen this year. The Tool: Vision and Strategic Objectives Map A one-page bridge between where you’re going and what you will achieve in the next 12–18 months. List three t

The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.