Define Your Solution & Business Model

This step brings your strategy closer to execution by clarifying what you offer, why it’s valuable, and how your business model captures that value. It’s where you translate insight into structure — offering, revenue logic, and delivery method.

Craft Your Value Proposition and Identify Your Competitive Advantage

Describe what makes your offering compelling to your ICP. Highlight the real benefit (not just features) and what makes it better or faster than alternatives. Competitive advantage must be credible, not theoretical.

View Details

Map the Product/Service Logic

Clarify what your product or service actually delivers: its core functionality, user experience, and delivery mechanics. This step aligns product development with strategic intent and customer expectations.

View Details

Outline Your Business Model

Map how your business creates, delivers, and captures value. This includes revenue sources, cost structure, customer relationships, distribution channels, and key partnerships — all in one clear view.

View Details