Forecast Revenue and Key Metrics

Project your revenue using realistic assumptions about pricing, funnel conversion, retention, and growth. Track the metrics that matter most for health and momentum such as MRR, CAC, LTV, and sales velocity.

Why it's Matters

Revenue forecasts ground your growth story in reality. Without them, it's impossible to know if your business model is working or where it’s breaking. Strong forecasting helps you make hiring decisions, investment cases, and strategic trade-offs with confidence.

What You Need to Do

Model revenue based on ICP, pricing, funnel, and retention
Forecast against both strategic and operational KPIs
Make assumptions explicit and review quarterly or monthly

How to Approach It

Choose bottom-up or top-down forecasting
Build from known inputs: funnel conversion, churn, contract size
Layer in seasonality or growth assumptions
Connect forecast to runway and cost model

Deliverables

• 12-24-month revenue model

• KPI dashboard draft

• Sensitivity analysis table

How to Tell if You Got It Right

You can run multiple growth scenarios with ease
Your forecast matches GTM reality
Stakeholders trust the numbers

What to Watch Out For

Forecasts without validation
“Magical” growth assumptions with no inputs
No link between GTM metrics and revenue