Build the Financial Plan and Risk Profile

List all fixed and variable costs, organized by function and strategic initiative. Understand where your money goes, what it enables, and how costs will evolve as you grow. Build flexibility into your cost model from the start.

Project your revenue using realistic assumptions about pricing, funnel conversion, retention, and growth. Track the metrics that matter most for health and momentum such as MRR, CAC, LTV, and sales velocity.

Bring together your cost assumptions, revenue projections, and growth priorities into a full financial model. Use it to plan runway, model scenarios, and define whether you’ll grow through outside funding or organically. This step ties strategy to numbers — so you can plan, explain, and adjust with confidence.

This step turns risk into a managed system, not a surprise. Bring together and structure all the key risks identified across your strategy: from market and financial to legal and operational. Classify, assess, and assign them, ensuring clear ownership, mitigation actions, and trigger points for response.