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BUSINESS STRATEGY

Align Culture and Talent with Strategy

Reinforce Alignment Through Hiring, Rewards, and Reviews

Make sure your people systems drive the right behaviours. Integrate strategic priorities into hiring criteria, performance reviews, and incentive structures. Reward outcomes and collaboration — not just output.

Why it's Matters

People systems (how you hire, reward, and evaluate) are the levers that drive behaviour. If they don’t reflect your strategy, culture drifts. Teams lose focus. Morale drops. Aligned incentives and processes help strategy stick.

What You Need to Do
  • Integrate your values and strategy into hiring and review criteria

  • Make reward systems reflect outcomes and strategic behaviours

  • Design career paths that support focus, not just ambition

How to Approach It
  1. Update job descriptions and interview processes to reflect core values and competencies

  2. Tie performance reviews to team outcomes and collaboration, not just individual outputs

  3. Use 360 or peer feedback to reinforce alignment

  4. Design comp plans that reward long-term, aligned success (not just vanity metrics)

Deliverables
  • Updated hiring rubric

  • Performance review framework

  • Reward/compensation strategy brief

How to Tell if You Got It Right
  • People know what “great work” means in this company

  • Performance systems reinforce, not conflict with strategy

  • Retention improves in key roles

What to Watch Out For
  • Hiring “culture fits”with no strategic alignment

  • Rewarding heroic effort over smart systems

  • Confusing values posters with actual expectations

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