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STEP

10

BUSINESS STRATEGY

Align Culture and Talent with Strategy

Your strategy is only as strong as the people driving it. This step ensures your hiring, incentives, and daily behaviours reinforce your vision. Culture and talent systems must evolve with your growth.

Map Skills and Capabilities Needed

Assess which skills and competencies are required to execute your strategy. Identify gaps in your current team and prioritize where to hire, upskill, outsource, or redesign roles to align with strategic needs.

Reinforce Alignment Through Hiring, Rewards, and Reviews

Make sure your people systems drive the right behaviours. Integrate strategic priorities into hiring criteria, performance reviews, and incentive structures. Reward outcomes and collaboration — not just output.

Strengthen Culture as a Strategic Asset

Define the cultural traits that enable your strategy, and embed them into rituals, leadership modelling, and everyday language. Use stories, not slogans, and ensure cultural feedback loops exist as you grow.

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