With your solution defined, it’s time to map out how you’ll bring it to market and generate revenue. This step outlines how you’ll reach, convert, and grow customers: through channels, messaging, pricing, and repeatable systems.
Develop Your Go-To-Market (GTM) Strategy
Design a go-to-market approach that matches how your customers discover, evaluate, and buy. Choose between product-led, sales-led, or hybrid motions and align your launch sequence, messaging, and entry points accordingly.
Clarify how leads become revenue. Align sales and marketing roles across the funnel, define conversion flows, and make sure that your messaging, tools, and goals are coordinated.
List the ways you’ll make money and how you’ll price each offering. Pricing must reflect perceived value, usage patterns, and competitive realities — not just internal costs. Revenue streams should scale with your customer base and strategy.